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Filed under: Sports/GTs, Green, Marketing/Advertising, Chevrolet, GM


The hits just keep on coming for fans of the Chevy Camaro. Just yesterday, we quoted Bob Lutz as suggesting that the Camaro could get a four-cylinder engine option. Now we hear that Mark LaNeve, VP of sales and marketing for GM North America, says that, "We won't position it as a muscle car," speaking again of the 2010 Camaro. Sure, you could spend hours debating the terms "muscle car" and "pony car", but we're pretty sure that very few ever thought of the Camaro as a fuel-efficient option. But, that's exactly how GM will position it. "The mainstream positioning will be fuel economy, design and a V-6," says LaNeve.

The truth seems to be that GM just cannot afford to sell a couple hundred thousand Camaros a year with V8 engines rated at around 20 miles per gallon combined. But, before V8-lovers get too upset, remember that it is the fuel efficient engine options which make the fire-breathing V8 an option at all. Without mainstream options like either a direct-injected V6 or even a small turbocharged 4, there is simply no way that Chevrolet could ever reintroduce the Camaro at all.

Gallery: Pre Production Camaro High Res


[Source: Business Week]
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mechanic98

Wow, a Fuel Efficient Camaro? Isn't that an Oximoron? I guess with all the regulations now, car builders are stuck making pansy cars... Whats wrong with a car that gets 10 miles per gallon? its called a hummer... lol

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Ron
2001 Pontiac Firebird
3.8L V6 Vroom Vroom
Just purchased, so no mods yet

FirebirdPhil

I've noticed the public goes into cycles with their wants for a car:

60's - Early 70's = power
Mid 70's - Early 90's = good fuel economy
Mid 90's - Present = power
Future decade or two = good fuel economy

Can you say history repeats itself?

__________________

"What if I told you insane was working fifty hours a week in some office for fifty years at the end of which they tell you to piss off; ending up in some retirement village hoping to die before suffering the indignity of trying to make it to the toilet on time? Wouldn't you consider that to be insane?"
-Steve Buscemi as Garland Greene in Con Air

mechanic98

Sure, there is always going to be someone who wants to go faster

Thats the problem with some of the Gas/Electric Hybrid cars.. they design them for the economy efficiency, but, then you get people that want it to be fast also... Maybe one day they will make a fast solar powered vehicle that has 600hp... hm... if i could make that, i would be rich... lol

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Ron
2001 Pontiac Firebird
3.8L V6 Vroom Vroom
Just purchased, so no mods yet

FirebirdPhil

I'm still trying to market a fire extinguisher propelled office chair

__________________

"What if I told you insane was working fifty hours a week in some office for fifty years at the end of which they tell you to piss off; ending up in some retirement village hoping to die before suffering the indignity of trying to make it to the toilet on time? Wouldn't you consider that to be insane?"
-Steve Buscemi as Garland Greene in Con Air